The Importance of Search Engine Optimisation (SEO) for Local Businesses in 2014

The Importance of Search Engine Optimisation (SEO) for Local Businesses in 2014

The SEO Concept & Marketing – The Importance of SEO for the Success of Your Local Business

 

I’ve given a few presentations to groups of professionals in different industries recently on the importance of Websites & Search Engine Optimisation in this day and age, and I realised that the content and focus for each was almost identical, regardless of the industry or location.

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How To Insult a Good Web Company – 4 x Essential Tips to Find The Perfect One

How To Insult a Good Web Company – 4 x Essential Tips to Find The Perfect One

Don't Be Fooled - Cheap = Cheap

HOW TO INSULT A GOOD WEB COMPANY

It amazes (and disappoints) me if a client makes the statement “that’s very expensive” or “that’s more expensive than x,y,z” with regard to our web or design services. It amazes me because that couldn’t be further from the truth, and it disappoints me because that statement grossly undervalues the quality of the service and design that we provide.

It’s an insult of sorts, although we know it’s never intentional. It’s not necessarily a client’s fault, and it’s very difficult for the client to know the in’s and out’s of what goes into a successful web campaign without us boring them to death with talk of SEO protocols, design processes and latest technologies. It does happen though and it’s a shame because it’s all down to the confusion & ‘Dumbing-down’ of web services created by inferior (often big-name) companies that blind clients with cheap prices and effective marketing campaigns. Don’t let this be you. It’s more important to ensure that your investment receives maximum ROI and that you are with a company you trust to deliver quality & results.

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