The SEO Concept & Marketing – The Importance of SEO for the Success of Your Local Business
I’ve given a few presentations to groups of professionals in different industries recently on the importance of Websites & Search Engine Optimisation in this day and age, and I realised that the content and focus for each was almost identical, regardless of the industry or location.
HOW TO CHOOSE THE BEST, BASED ON YOUR GOALS
Superior quality, service and value. Beautifully designed websites. Cutting-edge knowledge of how to market online. This is what you are looking for when you seek out a web design company to develop a website for you or your company; but how do you ensure you get the best of all worlds?
There are a LOT of ‘online marketing’, ‘web design’ and ‘digital agencies’ out there who just don’t get it. Consumers are much more savvy these days but it’s easy to get confused with the sheer volume of online marketing solutions out there; how do you know you’re ticking all of the boxes?
Our web department was the foundation of our company when we launched in May 2008 in little ol’ Northern Ireland, and we still put a lot of focus on our web design services but increasingly have found that it’s important to focus on the ‘whole picture’. A beautiful website is nothing without the following elements supporting, and enhancing, it’s aesthetic design…
… you’ll be able to swiftly and effectively discern whether your online marketing agency is worth its’ salt by attending to each of these questions in turn…
The 5 Most Common Hurdles to Succeeding in Social Media (For Business)
Content is Key. So how do you find content to post and how do you manage your time efficiently so you don’t have to dedicate hours every day to your social media profiles?
Almost every client we’ve ever had within the ‘Social Media Marketing’ remit has had the same concerns at the inception; actually physically finding content to share – it’s an area that seems eternally confusing for clients. The main concerns tend to centre around the following five aspects, give or take, so hopefully we can help dispel the myth that social media is somehow a headache in terms of creating content for your profiles. It’s really not, if you just take a moment to stand back and think logically about it you will find a huge wealth of resources out there that you can share, use, reference and even create your own content from.
THE REASONS WHY MOST BUSINESSES FAIL AT SOCIAL MEDIA MARKETING
At this stage it still amazes me how many companies (particularly and specifically in the UK & Ireland) are using social media for their business… in completely the wrong way. This is most true for their Facebook profiles, where they are seriously missing the available features at their disposal.
It seems like businesses just don’t care. They are making basic mistakes, day in day out and are either proclaiming themselves to be ‘specialists’ or at least ‘knowledgeable’ in social media. Either that or they’re moaning about how social media ‘doesn’t work for us’ or complaining about how ‘that twat Zuckerburg’ has made billions and somehow using that as a reason not to use social media for the marketing of their own business.
Of course, in terms of its usefulness for business, these claims of social media’s inadequacy couldn’t be further from the truth. Hundreds of thousands, if not millions, of businesses worldwide are using social media to successfully achieve their individual goals. Indeed, we’ve attracted some of our best clients using social media… clients located all over the world whom we would never have been able to attract without social media.
Don't Be Fooled - Cheap = Cheap
HOW TO INSULT A GOOD WEB COMPANY
It amazes (and disappoints) me if a client makes the statement “that’s very expensive” or “that’s more expensive than x,y,z” with regard to our web or design services. It amazes me because that couldn’t be further from the truth, and it disappoints me because that statement grossly undervalues the quality of the service and design that we provide.
It’s an insult of sorts, although we know it’s never intentional. It’s not necessarily a client’s fault, and it’s very difficult for the client to know the in’s and out’s of what goes into a successful web campaign without us boring them to death with talk of SEO protocols, design processes and latest technologies. It does happen though and it’s a shame because it’s all down to the confusion & ‘Dumbing-down’ of web services created by inferior (often big-name) companies that blind clients with cheap prices and effective marketing campaigns. Don’t let this be you. It’s more important to ensure that your investment receives maximum ROI and that you are with a company you trust to deliver quality & results.