The SEO Concept & Marketing – The Importance of SEO for the Success of Your Local Business
I’ve given a few presentations to groups of professionals in different industries recently on the importance of Websites & Search Engine Optimisation in this day and age, and I realised that the content and focus for each was almost identical, regardless of the industry or location.
THE REASONS WHY MOST BUSINESSES FAIL AT SOCIAL MEDIA MARKETING
At this stage it still amazes me how many companies (particularly and specifically in the UK & Ireland) are using social media for their business… in completely the wrong way. This is most true for their Facebook profiles, where they are seriously missing the available features at their disposal.
It seems like businesses just don’t care. They are making basic mistakes, day in day out and are either proclaiming themselves to be ‘specialists’ or at least ‘knowledgeable’ in social media. Either that or they’re moaning about how social media ‘doesn’t work for us’ or complaining about how ‘that twat Zuckerburg’ has made billions and somehow using that as a reason not to use social media for the marketing of their own business.
Of course, in terms of its usefulness for business, these claims of social media’s inadequacy couldn’t be further from the truth. Hundreds of thousands, if not millions, of businesses worldwide are using social media to successfully achieve their individual goals. Indeed, we’ve attracted some of our best clients using social media… clients located all over the world whom we would never have been able to attract without social media.