HOW TO CHOOSE THE BEST, BASED ON YOUR GOALS
Superior quality, service and value. Beautifully designed websites. Cutting-edge knowledge of how to market online. This is what you are looking for when you seek out a web design company to develop a website for you or your company; but how do you ensure you get the best of all worlds?
There are a LOT of ‘online marketing’, ‘web design’ and ‘digital agencies’ out there who just don’t get it. Consumers are much more savvy these days but it’s easy to get confused with the sheer volume of online marketing solutions out there; how do you know you’re ticking all of the boxes?
Our web department was the foundation of our company when we launched in May 2008 in little ol’ Northern Ireland, and we still put a lot of focus on our web design services but increasingly have found that it’s important to focus on the ‘whole picture’. A beautiful website is nothing without the following elements supporting, and enhancing, it’s aesthetic design…
… you’ll be able to swiftly and effectively discern whether your online marketing agency is worth its’ salt by attending to each of these questions in turn…
Don't Be Fooled - Cheap = Cheap
HOW TO INSULT A GOOD WEB COMPANY
It amazes (and disappoints) me if a client makes the statement “that’s very expensive” or “that’s more expensive than x,y,z” with regard to our web or design services. It amazes me because that couldn’t be further from the truth, and it disappoints me because that statement grossly undervalues the quality of the service and design that we provide.
It’s an insult of sorts, although we know it’s never intentional. It’s not necessarily a client’s fault, and it’s very difficult for the client to know the in’s and out’s of what goes into a successful web campaign without us boring them to death with talk of SEO protocols, design processes and latest technologies. It does happen though and it’s a shame because it’s all down to the confusion & ‘Dumbing-down’ of web services created by inferior (often big-name) companies that blind clients with cheap prices and effective marketing campaigns. Don’t let this be you. It’s more important to ensure that your investment receives maximum ROI and that you are with a company you trust to deliver quality & results.
Back with part 2 here… So, last week we covered some of the basic items you’ll need when considering a web presence for yourself or your company. Once you’re ready to start with the process of actually designing and optimising your website for receiving traffic however, what are the key elements you MUST focus on?
It’s been a while since our last blog – not something we advise in general but we’ve been so busy with client projects (and then Easter and then the birth of my first child) that our own blog has taken a back seat in the last month. I’d like to come back with a blog aimed at Web design for businesses, an overly- confusing area for many of you – let’s see if we can’t help de-clutter the topic for you.
SOCIAL MEDIA – 4 ESSENTIAL TIPS TO AVOID FAILURE
Below is a list of the things you will need to have in place when considering a social media presence for your company. If you don’t, you’re missing out on the fundamentals of Social Media Marketing and I can guarantee you the whole process won’t be as successful as it should be. Social media is like any other part of your marketing strategy; it needs to be planned, measured and improved upon over time so that you optimise your success.