What to Look For in an Online Marketing / Website Design Company – Essential Considerations

What to Look For in an Online Marketing / Website Design Company – Essential Considerations

HOW TO CHOOSE THE BEST, BASED ON YOUR GOALS

 

Superior quality, service and value. Beautifully designed websites. Cutting-edge knowledge of how to market online. This is what you are looking for when you seek out a web design company to develop a website for you or your company; but how do you ensure you get the best of all worlds?

 

There are a LOT of ‘online marketing’, ‘web design’ and ‘digital agencies’ out there who just don’t get it. Consumers are much more savvy these days but it’s easy to get confused with the sheer volume of online marketing solutions out there; how do you know you’re ticking all of the boxes?

 

Our web department was the foundation of our company when we launched in May 2008 in little ol’ Northern Ireland, and we still put a lot of focus on our web design services but increasingly have found that it’s important to focus on the ‘whole picture’. A beautiful website is nothing without the following elements supporting, and enhancing, it’s aesthetic design…

 

… you’ll be able to swiftly and effectively discern whether your online marketing agency is worth its’ salt by attending to each of these questions in turn…

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The 5 Most Common Hurdles to Succeeding in Social Media (For Business)

The 5 Most Common Hurdles to Succeeding in Social Media (For Business)

The 5 Most Common Hurdles to Succeeding in Social Media (For Business)

Content is Key. So how do you find content to post and how do you manage your time efficiently so you don’t have to dedicate hours every day to your social media profiles?

Almost every client we’ve ever had within the ‘Social Media Marketing’ remit has had the same concerns at the inception; actually physically finding content to share – it’s an area that seems eternally confusing for clients. The main concerns tend to centre around the following five aspects, give or take, so hopefully we can help dispel the myth that social media is somehow a headache in terms of creating content for your profiles. It’s really not, if you just take a moment to stand back and think logically about it you will find a huge wealth of resources out there that you can share, use, reference and even create your own content from.

 

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How To Insult a Good Web Company – 4 x Essential Tips to Find The Perfect One

How To Insult a Good Web Company – 4 x Essential Tips to Find The Perfect One

Don't Be Fooled - Cheap = Cheap

HOW TO INSULT A GOOD WEB COMPANY

It amazes (and disappoints) me if a client makes the statement “that’s very expensive” or “that’s more expensive than x,y,z” with regard to our web or design services. It amazes me because that couldn’t be further from the truth, and it disappoints me because that statement grossly undervalues the quality of the service and design that we provide.

It’s an insult of sorts, although we know it’s never intentional. It’s not necessarily a client’s fault, and it’s very difficult for the client to know the in’s and out’s of what goes into a successful web campaign without us boring them to death with talk of SEO protocols, design processes and latest technologies. It does happen though and it’s a shame because it’s all down to the confusion & ‘Dumbing-down’ of web services created by inferior (often big-name) companies that blind clients with cheap prices and effective marketing campaigns. Don’t let this be you. It’s more important to ensure that your investment receives maximum ROI and that you are with a company you trust to deliver quality & results.

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