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UX/UI & Conversion Strategy

This incredibly important component of website design is often overlooked, and that’s a huge mistake. UX/UI and Conversion forms the experience visitors have while on your website and dramatically impacts your bottom line. 

What is User Experience (UX) & User Interface (UI)?

User Experience (UX) does what it says on the tin; it’s all about creating and managing the ‘experience‘ that visitors have while they spend time on your website. It’s based on a number of essential components including content (how your text, audio, visual or video content engages the visitors) and a healthy dose of a slick, intuitive User Interface (UI), which in itself relates to the navigation of the site – the menu systems, Calls to Action, sections for navigation.

 

Why is UX/UI So Important? 

Without a strategic UX/UI, working in harmony, visitors are left to roam aimlessly through the pages of your website, never figuring out how to take the next step with your brand, or whether that next step is even a good idea. Ultimately, a lack of UX/UI creates “Friction” to the process of conversion and your website is chugging along like an engine with no oil.

Building Block For UX/UI Success

By starting with wireframes and basic layouts, it makes it possible to easily adapt to the needs or the Brand, and in so doing, create a fluid process for the visitor which is customized to their needs also, matching Brand desires and Prospect desires in a unified system.

UX/UI Builds Trust & Engages the User

UX/UI is potentially the most strategic component of the website design process. Sure, we could build a great looking site without this, but this creation of a defined user journey ultimately provides a much higher engagement factor and leads to instantly superior conversion rates on your website and its’ pages.

Conversion Strategy Brings it All Together

Conversion strategy is the icing on the cake for UX/UI. When designed and built out correctly, the UX & UI intertwine to bring the user on a journey through your pipeline/funnel that we built on the website and leads to a logical conclusion where the user has enough trust and engagement with the brand that they wish to take that next step, whatever it may be. On any given website there will likely be a range of conversions, as shown above, from “Contact”, to “Purchase” or “Subscribe”. That’s why every UX/UI and Conversion strategy should be unique to the client, for a “one size fits all” approach is a foolish endeavor. 

Let’s Get Started

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Zenith Online Marketing LLC

At Zenith, we strive for a great experience for all clients and visitors to our websites and online asset pages. Online Marketing and even a simple website design project is very important to us and we thank you for the time taken to visit and engage with our site. 

If you have any online marketing needs, please get in touch and we'll be delighted to discuss options, latest best practices, cool ideas and how we can help elevate your marketing for future success.

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