Project summary

This was the single largest, most complex and long-term involved project we have ever undertaken. Among the features was a 2-month lead-generation strategy, an Alpha and Beta launch and a huge list of integrated and mutually communicative platforms that make up the Timepiece Monthly ecosystem. 

The Strategy

The pre-launch phase of our build up to Alpha helped Timepiece Monthly by building momentum, anticipation and social media buzz based around a tease process showcasing some, but a very limited range of the full features that were planned.

• Email List-Building (not ad driven) – 1,100 pre-registrants for launch.
• Sold-out Alpha Phase for the company with 125 paying members (over 300 applied).
• 500 new registrants upon launch of Beta, generating over $125,000 in revenue in 7 days.
• Platform features include complex membership system, subscription model, stock management, Custom Style Profiler, Loyalty Program, Style Matching System, Trading Platform, an online Wallet System, E-Commerce Store For Members and many more custom features. 

Proven Results

Using a precision-engineered Product launch strategy, we were able to initially generate 1,100 leads within the 8 weeks approaching launch of the company’s Alpha testing, a 125-person, sold-out Alpha. Upon Beta launch, 4 weeks later, we registered over 500 members in the first 72hrs, generating over $125,000 in revenue in the first 7 days.